Optimize & Buy TV Media in Real Time
Prism by SilverPush: A Real time TV ads dashboard which helps marketers to plan, buy & optimize their TV Ad spend based on big data analytics tools covering competitor ads on more than 200 channels. Prism provides an attribution model to optimize the TV ads to measure the digital impact of your TV ads and counter the competitor’s ads based on active time bands of users on a second screen (phones, tabs & laptops). These second screens facilitate the final transaction & digital traction of these ads.
In other words, Prism lets you increase the attention span of your target audience & helps to capture the same on an active second screen.