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Upland

Local Stores & Businesses

09 Jan, 2024

Market Effectiveness: The Customer Journey Map For Manufacturing And Distribution Companies

Upland, CA
  • Others

Description

In summary, the customer journey map provides an opportunity for a company to Integrate B2B and D2C models into one cohesive marketing and sales strategy. While D2C focuses on selling directly to the end consumer, integrating a D2C approach to B2B broadens the market reach of manufacturing and distribution companies.

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