I recently started looking into how museums are modernizing their membership programs, and one trend that keeps coming up is the move from traditional plastic membership cards to digital membership cards. The idea is simple: members receive their museum membership card on their phone and can keep it in Apple Wallet or Google Wallet, so it’s always available when visiting the museum.
Besides convenience, digital memberships seem useful for faster check-ins, easier renewals, guest passes, and sending event updates directly to members. I found a platform called MembershipAnywhere that focuses on digital museum memberships and explains how museums can offer mobile-friendly membership cards without relying on printed cards.
I’m curious what other museum visitors think. If your local museum offered a digital membership card, would you actually use it, or would you still prefer a traditional plastic card?